Christina Melton is a nationally recognized communication professional, with more than 30 years of experience in broadcast journalism, video production, and corporate communication. She has produced, directed and written national award-winning stories and publications focused on preserving the history and culture of Louisiana, as well as covering the state’s land loss crisis and coastal restoration initiatives. In her role as manager at Emergent Method, Christina is responsible for leading strategic communication engagements for a variety of clients across the public and private sector.
Before joining the firm in 2020, Christina served as the deputy director of Louisiana Public Broadcasting where she oversaw daily operations of the statewide television network. At LPB, Melton spearheaded several innovative initiatives, including developing the Louisiana Digital Media Archive, creating the network’s Digital Services department, leading strategic planning in an ever-evolving media landscape, and using digital engagement tools and strategies to expand audiences, connect with stakeholders and strengthen community partnerships. Throughout the unprecedented events of 2020, Melton was responsible for managing LPB’s COVID-19 response, which included producing live, prime-time news specials, daily statewide broadcast updates and hurricane briefings, as well as launching an at-home virtual learning initiative, to provide digital and broadcast educational resources to support parents, teachers and students. Prior to her time as deputy director at LPB, Christina served as the global communications manager for one of the nation’s largest infrastructure firms and as a news producer at various broadcast news stations throughout the southern U.S.
Christina has written, produced and directed numerous documentaries, digital series, news and feature stories about Louisiana, as well as public service campaigns for PBS, PBS Digital Studios, American Public Television and Louisiana Public Broadcasting. Her work has been recognized with the top honors in broadcasting including the Alfred I. duPont-Columbia University Award for Excellence in Journalism, three Emmy Awards, four CINE Golden Eagle Awards, a Webby Award nomination from the International Academy of Digital Arts and Sciences and a regional Edward R. Murrow Award. Her productions have also been honored by the American Bar Association, the National Wildlife Federal and the Louisiana Endowment for the Humanities. She is the co-author of Preserving Our Roots: My Journey to Save Seeds and Stories, published by LSU Press, a recommended read by Garden & Gun Magazine in 2019.
Christina is a former recipient of the Greater Baton Rouge Business Report’s Forty Under 40 award and a 2014 graduate of the Council for A Better Louisiana’s 2014 Leadership Louisiana Class. She is a graduate of the University of Virginia where she earned a Bachelor of Arts in English Literature and Religious Studies with a concentration in Modern Studies.