Christina Melton is a nationally recognized communication professional, with more than 30 years of experience in broadcast journalism, video production, and corporate communication. She has produced, directed and written national award-winning stories and publications focused on preserving the history and culture of Louisiana, as well as covering the state’s land loss crisis and coastal restoration initiatives. In her role as manager at Emergent Method, Christina is responsible for leading strategic communication engagements for a variety of clients across the public and private sector.
Before joining the firm in 2020, Christina served as the deputy director of Louisiana Public Broadcasting where she oversaw oversaw daily operations of the statewide television network. At LPB, Melton spearheaded several innovative initiatives, including developing the Louisiana Digital Media Archive and creating the network’s Digital Services department. Throughout the unprecedented events of 2020, Melton was responsible for managing all aspects of production for LPB’s COVID-19 programming, which included daily statewide broadcast updates and hurricane briefings, as well as at-home schooling resources to support parents, teachers and students in virtual learning. Prior to her time at LPB, Christina previously served as the global communications manager for one of the nation’s largest infrastructure firms and as a news producer at various broadcast news stations throughout the southern U.S.
Christina is the co-author of Preserving Our Roots: My Journey to Save Seeds and Stories, published by LSU Press, and has written, produced, and directed numerous documentaries and specials, including Turning the Tide (2011), Washing Away: After the Storms (2010), A Summer of Birds: John James Audubon in Louisiana (2009), Washing Away: Losing Louisiana (2006), and Signpost to Freedom: The 1955 Baton Rouge Bus Boycott (2005).
Christina is a graduate of the University of Virginia where she earned a Bachelor of Arts in English Literature and Religious studies with a concentration in Modern Studies.