Manager
Christina Melton is a nationally recognized communication professional with over 30 years of experience in corporate communication and marketing, video production, and broadcast journalism. In her role as manager at Emergent Method, Christina is responsible for managing strategic communication, community and stakeholder engagement, and strategic planning for a variety of clients across the public and private sector. She has produced, directed, and written numerous, high-profile Public Service Announcement and ad campaigns in support of Louisiana initiatives, including COVID-19 vaccination drives and the Emergency Rental Assistance Program, as well as creating award-winning national stories and broadcast programs focused on Louisiana’s disaster recovery efforts, land loss crisis and coastal restoration initiatives, statewide health and wellness, and the history and culture of Louisiana. She leads the communications team for the Louisiana Emergency Rental Assistance Program executing a multi-layered, multi-platform campaign to build awareness about the program. She has previously served as the global communications manager for one of the nation’s largest infrastructure firms and as a news producer at various broadcast news stations throughout the southern U.S.
Before joining the firm in 2020, Christina served as the deputy director of Louisiana Public Broadcasting. In this role, she oversaw all departments and managed the production of multiple large-scale broadcasts. In addition, she served on the National Educational Telecommunications Association–Executive Content Managers Work Group, the Public Media and Diverse South Project Advisory Group, and as an Executive Producer for the REEL South Consortium. She also served on Louisiana’s Early Childhood Care and Education Commission and oversaw LPB’s federal Ready to Learn and regional news consortium grant initiatives. Working with LPB, she also produced and directed numerous award-winning documentaries and series for LPB and PBS.
Christina is a recipient of the Greater Baton Rouge Business Report’s Forty Under 40 award and a graduate of the Council for A Better Louisiana’s 2014 Leadership Louisiana Class. She is a graduate of the University of Virginia, where she earned a Bachelor of Arts in English Literature and Religious Studies with a concentration in Modern Studies. She lives in Baton Rouge with her husband and three sons.
